{"id":2265,"date":"2016-07-08T17:21:17","date_gmt":"2016-07-08T17:21:17","guid":{"rendered":"https:\/\/blockswisstomato.swiss-tomato.ch\/2016\/07\/08\/the-most-important-digital-marketing-trends-in-2016\/"},"modified":"2016-07-08T17:14:29","modified_gmt":"2016-07-08T17:14:29","slug":"the-most-important-digital-marketing-trends-in-2016","status":"publish","type":"post","link":"https:\/\/blockswisstomato.swiss-tomato.ch\/en\/2016\/07\/08\/the-most-important-digital-marketing-trends-in-2016\/","title":{"rendered":"The most important digital marketing trends in 2016"},"content":{"rendered":"<p><b>With a well-built digital marketing strategy you can overcome the barriers of distance and time. Of course making an efficient strategy that attracts customers and increases their brand awareness is difficult, so we tried to collect the most relevant dimensions of online marketing.<\/b><br \/>\n<!--more--><br \/>\nPeople today spend most of their time on their computer or on their smartphone, while TV and print usage is going down every year.<\/p>\n<h2><b><b>1) Search Marketing<\/b><\/b><\/h2>\n<ul>\n<li><span style=\"font-weight: 400;\">Search Engine Optimization<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Search Engine Marketing<\/span><\/li>\n<\/ul>\n<p>Search Marketing is the process of growing traffic and visibility from search engines through a paid or unpaid method.<br \/>\nThe first method is search engine optimization (SEO). One of the very first rule that online marketers and business owners learn is the importance of it. Search engine optimization is the procedure of improving a website ranking in organic search results. A good SEO strategy creates long-term organic reach.<br \/>\nThe other form of Search Marketing is Search Engine Marketing through Google Adwords planning. Adwords is a paid search campaign run with Google &#8211; your ads will appear on the top of the search results page. Your Adwords campaign should be clear, cost-efficient, competitive, unique and compelling. You have to decide the maximum cost per click, define a fair goal and then design and write a powerful ad.<\/p>\n<h2><b>2) <\/b><b>Social<\/b> <b>Media<\/b> <b>Strategy<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Today Facebook is the most popular <\/span><span style=\"font-weight: 400;\">social<\/span> <span style=\"font-weight: 400;\">media<\/span><span style=\"font-weight: 400;\"> site in <\/span><span style=\"font-weight: 400;\">Switzerland<\/span><span style=\"font-weight: 400;\">. It has more than 2.6 million users in <\/span><span style=\"font-weight: 400;\">the country<\/span><span style=\"font-weight: 400;\">, 4.6 million unique visitors and 4.4 billion page views per month. Various <\/span><span style=\"font-weight: 400;\">social<\/span> <span style=\"font-weight: 400;\">media<\/span><span style=\"font-weight: 400;\"> sites compatible with different digital <\/span><span style=\"font-weight: 400;\">marketing<\/span><span style=\"font-weight: 400;\"> strategies.<\/span><br \/>\n<span style=\"font-weight: 400;\">Facebook is your site if you are in the business to consumer sector, but for increasing your revenue in business to business sector, LinkedIn would be the ideal <\/span><span style=\"font-weight: 400;\">social<\/span> <span style=\"font-weight: 400;\">media<\/span><span style=\"font-weight: 400;\"> site for your company.<\/span><\/p>\n<h2><b>3) <\/b><b>Content<\/b> <b>marketing campaign<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The idea of <\/span><span style=\"font-weight: 400;\">content<\/span> <span style=\"font-weight: 400;\">marketing<\/span><span style=\"font-weight: 400;\"> is to create and distribute valuable <\/span><span style=\"font-weight: 400;\">content<\/span><span style=\"font-weight: 400;\"> to attract and keep audience and reach profitable customer actions. According to surveys, marketers actually think that digital <\/span><span style=\"font-weight: 400;\">content<\/span> <span style=\"font-weight: 400;\">marketing<\/span><span style=\"font-weight: 400;\"> is one of the most important digital strategy in 2016.<\/span><br \/>\n<span style=\"font-weight: 400;\">Content <\/span><span style=\"font-weight: 400;\">marketing<\/span><span style=\"font-weight: 400;\"> is also significant because the algorithms of search engines develop rapidly: they try to filter <\/span><span style=\"font-weight: 400;\">content<\/span><span style=\"font-weight: 400;\"> that useful for users from what they would disturb them (and just try to fool the system).<\/span><\/p>\n<h2><b>4) <\/b><b>Email<\/b> <b>marketing strategy<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Sending <\/span><span style=\"font-weight: 400;\">e-mail<\/span><span style=\"font-weight: 400;\"> messages and creating newsletters are efficient types of online <\/span><span style=\"font-weight: 400;\">marketing<\/span><span style=\"font-weight: 400;\">. Unlike spams, direct <\/span><span style=\"font-weight: 400;\">email<\/span> <span style=\"font-weight: 400;\">marketing<\/span><span style=\"font-weight: 400;\"> campaigns reach a target group, that is actually interested in our business. There are several types of <\/span><span style=\"font-weight: 400;\">email<\/span> <span style=\"font-weight: 400;\">marketing<\/span><span style=\"font-weight: 400;\"> like newsletters, <\/span><span style=\"font-weight: 400;\">email<\/span><span style=\"font-weight: 400;\"> surveys or pop-up ads.<\/span><\/p>\n<p><b>Read more about:<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u00a0 \u00a0<\/span><a href=\"\/?p=746\"><span style=\"font-weight: 400;\">Mobile marketing<\/span><\/a><\/li>\n<li><span style=\"font-weight: 400;\">\u00a0 \u00a0<\/span><a href=\"\/?p=755\"><span style=\"font-weight: 400;\">Virtualy reality for marketing<\/span><\/a><\/li>\n<li><strong><span style=\"font-weight: 400;\">\u00a0\u00a0<\/span><a href=\"\/?p=754\"><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">Best 2016 Apps<\/span><\/a><\/strong><\/li>\n<\/ul>\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;If you have comments, questions or have app development or web design needs in Switzerland, please contact us.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:12803,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:16777215},&quot;12&quot;:0,&quot;15&quot;:&quot;Georgia, 'Times New Roman', 'Bitstream Charter', Times, serif&quot;,&quot;16&quot;:12}\">If you have comments, questions or have app development or web design needs in Switzerland, please <a href=\"#contact-us\">contact us<\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With a well-built digital marketing strategy you can overcome the barriers of distance and time. Of course making an efficient strategy that attracts customers and increases their brand awareness is difficult, so we tried to collect the most relevant dimensions of online marketing.<\/p>\n","protected":false},"author":1,"featured_media":777,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"acf":{"first_post_thumbnail":null,"post_thumbnail":null,"home_slider_image":null,"custom_class":""},"featured_image_big_url":"https:\/\/blockswisstomato.swiss-tomato.ch\/wp-content\/uploads\/2022\/06\/blog-digital-marketing-min.jpg","featured_image_url":"https:\/\/blockswisstomato.swiss-tomato.ch\/wp-content\/uploads\/2022\/06\/blog-digital-marketing-min.jpg","date_formatted":" 08, 2016","month_number":"7","_links":{"self":[{"href":"https:\/\/blockswisstomato.swiss-tomato.ch\/en\/wp-json\/wp\/v2\/posts\/2265"}],"collection":[{"href":"https:\/\/blockswisstomato.swiss-tomato.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blockswisstomato.swiss-tomato.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blockswisstomato.swiss-tomato.ch\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blockswisstomato.swiss-tomato.ch\/en\/wp-json\/wp\/v2\/comments?post=2265"}],"version-history":[{"count":0,"href":"https:\/\/blockswisstomato.swiss-tomato.ch\/en\/wp-json\/wp\/v2\/posts\/2265\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blockswisstomato.swiss-tomato.ch\/en\/wp-json\/wp\/v2\/media\/777"}],"wp:attachment":[{"href":"https:\/\/blockswisstomato.swiss-tomato.ch\/en\/wp-json\/wp\/v2\/media?parent=2265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blockswisstomato.swiss-tomato.ch\/en\/wp-json\/wp\/v2\/categories?post=2265"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blockswisstomato.swiss-tomato.ch\/en\/wp-json\/wp\/v2\/tags?post=2265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}